QR Codes: WHAT are they?

Quick Response (QR) codes are two-dimensional bar codes that are sweeping across North America. When scanned by a smartphone’s camera the QR code redirects the user to the content encrypted in the bar code.

All the user requires is a code reader. Free QR code readers are widely available and are often already loaded into the phones before purchasing. Look in the 'APPS' or Applications area of your phone. There are 2 types available. The QR type is becoming more the standard than the Microsoft "Tag."

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QR Codes & Marketing

QR code usage is skyrocketing in North America and they are quickly becoming a necessary element for businesses to integrate their cross-media initiatives. By embedding a QR code into their print media initiatives, brands are able to activate advertisements and engage consumers on the go. With QR codes, the physical world becomes completely interactive and trackable in one click.

Businesses are increasingly incorporating QR codes to complement their traditional print marketing efforts and initiatives.

QR Codes & Print Media

QR codes act as the perfect bridge between print and online media.

  • By placing a QR code on your product packaging that takes the customer to a reorder form you can automate the customer reorder process.
  • By placing a QR code on your products users can conveniently retrieve operational information directly from the equipment.
  • By placing a QR code on your packaging, you can provide product information from a database or even link to a video for instructional information that your customers can watch

Put a QR code on...

  • Business cards
  • Print Ads
  • Brochures
  • Letterheads
  • Flyers
  • Posters
  • Direct Mail
  • Labels
  • Reordering Forms
  • Clothing
  • Signage

Market with QR codes and The Envelope Printery!